I remember, as if it were yesterday.
I was sitting in the ground station laboratory at the European Space Agency, needing to setup a test configuration using the “Monitoring & Control Module,” and staring at a grey screen full of mis-aligned, inconsistently-sized tabs on top of three-dimensional squares, on top of more squares on top of more tabs. The feeling was one of hopelessness and nausea. Who designed this thing? What were they thinking? Was the UI simply given to the most available “resource,” or perhaps the summer intern?
It was at that moment that I decided to start a company—MakaluMedia—in which “user experience” would drive everything we do.