You don’t know me and that’s exactly why I’m writing you.
My name is Matt Henderson. I’m a Brazilian Jiu-Jitsu black belt, live in Marbella, Spain, have built and successfully exited an aerospace business, and currently run a design firm that has worked with Google and Virgin America.
Now I’ve written a book on investing that was praised by people like Derek Sivers and David Heinemeier-Hansson.
Listening to your podcast with Tony Robbins, I thought, “That’s my book they’re talking about!” Except I believe mine has the potential to actually affect more people’s lives.
Investing rigorously from age 18 gave me the financial freedom to self-fund my startup at age 30. Everyone should understand investing. The fundamentals are so important, powerful and life-changing—yet so simple—it’s frustrating that the knowledge isn’t more widespread.
One reason is that most investing books are poorly written. User experience isn’t considered. The essentials get obscured by less important complexities. The result is that few people finish them, and those who do often don’t act.
I decided to apply product design principles to the writing of a book on investing. My objectives were:
- Everyone who starts, will finish the book.
- The reader will feel they must start investing.
- The reader will believe investing is within their capability.
- The reader will have enough information to start immediately.
The result is something that can be read in an hour. From feedback, I know it has changed many lives.
The problem is that I’m unknown, and that’s why I need your help. I wanted to ask if you would consider reading the book, and if you like it, help me promote it? Investing wisely shouldn’t be reserved for the top 1%, and four hours per year is all it takes!
I’m not in it for the money. While I’d love to earn revenue from sales, my first priority is to disseminate the knowledge. I’d be happy to set the price at whatever you feel appropriate—including free.