A look at Apple competitor advertising | Dafacto

The personal website of Matt Henderson.

A look at Apple competitor advertising

10 December 2010

It seems Apple has no competition these days, and judging just from advertising, I’m thinking we’re a good ways off from seeing any. Why? Try as they may to copy, companies like Samsung just don’t get it. My colleague Alex and I today were discussing the striking difference in advertising, in the latest issue of Fortune magazine (which is full of Samsung Galaxy ads.)

You’d think the Samsung ads were written and designed by engineers, with CorelDraw.

Now, just compare those with the following ads, which aren’t even from Apple, but are for products which run on the iPad.

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