Louis Zha and the brand benefits of the word DIPSHIT | Dafacto

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Louis Zha and the brand benefits of the word DIPSHIT

24 September 2013

A few days ago, I received an email from “Louis Zha”, informing me that a company in China by the name of “CQT Intl Ltd” had applied to register Makalu’s trademarked regoapp as their own brand, and requested him to reserve a number of related domain names. Gasp!

As a responsible and concerned businessman he was gracious enough to check with us first before proceeding with CQT’s request:

This, of course, is a common scam in which Louis hopes I’ll respond by asking him to quickly register all those names for us before the (fictitious) company CQT Intl Ltd has a chance.

I usually delete these mails, but this time I thought I’d try something. I replied to Louis indicating that we did not authorize CQT Ltd to use our trademark, and are quite concerned! But as part of my reply, I made a little made modification — I replaced every instance of the word regoapp in his quoted original email with the word, dipshit.

Sure enough, a few hours later, I received this reply back from Louis:

To this, I replied, letting Louis know that after deep and careful consideration, we’ve decided we’re OK with allowing this Chinese company to benefit, to the maximum extent possible, from their use of the word DIPSHIT.

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